Publish with Traditional Publishers: Write it Right and Crack the Code

As I was setting up preschools and writing the modern day’s school’s curricula and policies, designing teachers’ training modules as a Principal and later as a Dean, somewhere my latent passion to write was getting fine-tuned.
I realised that most young parents were unaware of the school’s philosophies and the way information was being presented to their children. The glaring reality about invincible ignorance on behalf of the parents was alarming.

As senior management, I had constraints and could only inform parents to the ‘allowed’ extent. I felt the pressing need to help parents recognize that the problem exists and that it needs fixing. This required the might of a pen.
My debut book was based on two years of deep research, and most publishers wanted to publish only popular topics. It made me reconsider my decision, and I decided to self-publish the book.
In the year 2018, my first book ‘WINNING STRATEGIES FOR PARENTS: Helping Your Child Excel at Home and School’ https://gayatrikalrasehgal.com/winning-strategies-for-parents/ was published with comprehensive insights about Child Development Milestones, Learning Styles, popular preschool philosophies. It offers deep insight into the working of a preschool.
Today, I have the copyright of my research. However, this required me to brush up on marketing skills for reaching out to a more diverse audience.
I do not believe in luck, but I do believe that if the content is good and relevant, your work will speak for itself. My next seven books; between the years
2018 to 2020 were published by traditional publishers.
The truth about traditional publishers is they are difficult to crack; but here is why and how.
Traditional publishers receive innumerable submissions per day. It is practically impossible for them to read through so many manuscripts. Therefore, let us reasonably look at the manuscript through their lens.
Publishers have preset submission guidelines. This information is general knowledge. But how many of us follow these guidelines before we put pen to paper?
When I encourage aspiring authors to get through to their publishers, they share their telephonic conversations; the introductory letter addressed to their publishers. The truth is; the smash-up of the best seller is not executed by the publisher. It is the under-confidence of the author and the fear of rejection that haunts them. This fear inadvertently reflects in their work that puts the publisher’s belief in the doldrums.
Please remember, you have written a manuscript; to be published as a book! Think, how many people in your proximity can achieve that?
If your answer to your question is; very few, then; take absolute control of your work. Over here is what I suggest to my budding bestsellers.
Think like a publisher and write down FAQs you would like to ask an aspiring author. Then, pen down your answers. Once again, swap your role to a publisher and re-read your answers. Next, edit your answers. Mug up and practice the answers till you can deliver them loud and clear to the person in the mirror. Remember, you only have one first chance to make one first impression that lasts a lifetime. This time you work before you make your first call to the publisher. The first impression never stands a second chance.
Your introductory letter should be carefully compiled and genuinely presented in max two hundred words to make the publisher believe they have found their Jeffrey Archer!
Edit, edit and edit your work. In any field, the boss appreciates your work if it is completed on time and presented well. Make your publisher believe the manuscript is a masterpiece ready to be published without breaking a sweat.
Publishers are the gateways to your thoughts. When publishers invest in your work, they want to ensure that they get good returns on their investments in your work. Hence, they provide the best professionals to work on your manuscript to make it the best seller. Publishers do not possess any personal grudge against any writer. However, if your work does get rejected, utilise it as an opportunity to self-reflect and improve.
Before you hear your cell ring, make sure you read a few autobiographies of the most successful authors ever known.
Keep writing.

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